Flash Back – Taste Technologies Article from Malcolm Gladwell

This week we’re adding a new category specific to condiments and sauces that we use frequently and classify as “favorites”. In celebration, we thought it was appropriate to share an article by Malcolm Gladwell in the New Yorker Archives.

The article shares a number of examples in American history where market research and taste tests have yielded varying results; the analysis of the ingredients tested, however, sheds more light on the possibilities for these results, particularly the physiological reasons. Malcolm Gladwell has a wonderful ability to relate these stories and to turn data from market research into revealing conclusions about us – the American consumer.

The Ketchup Conundrum – Mustard now comes in dozens of varieties. Why has ketchup stayed the same?

Please check back with us this week as we reveal our favorite condiments and ‘go-to’ sauces, and please tell us about your favorites so we can include them and expand our options!

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